A Matte finish paint produces a little more sheen than a flat but not has much as an eggshell paint. Typically providing a little more durability than an equivalent flat, while still minimizing surface imperfections. There are no industry standards on what one company may call flat and another matte. We make a distinction between flat and matte because it can make a big difference in new home construction. While our matte finish paints provide more durability, a dead flat will provide easier touch up for contractors doing new home construction.